If you're signed into Google already you should come to a page that looks like one of the above images.
The next few steps will ask you a ton of questions about your business and your history using Google Play.
When entering your phone number, add +1 in the beginning. Do not add any parenthesis or hyphens in the number.
Make sure to enter your Organizations' legal entity name in the field at the top.
If this is your first time releasing an app for a business you've owned, then you can enter "N/A" in the first field and select "NO" on the bottom box.
You're almost to the end!!
Number of apps: 1 (even for multi-location chains, you'll only need to select 1).
You are not earning money on Google Play, so check NO. (Your app is free, not a paid-app).
Your app does not fall under any of the listed categories, so tick the very last box.
The next page is the last one :)
You'll be asked to Create Account & Pay on the following screen. Once done, you'll follow a few more steps!
Select Invite New User