Rewards: How it Works
What is Rewards?
Rewards is a loyalty program that you can enable for your
store to incentivize repeat purchases and increase customer engagement in your
app or website. When Rewards is enabled, customers earn points for completing
actions such as placing orders or completing engagement-based challenges.
Points are automatically converted into reward credits that customers can apply
to future online or in-app purchases.
How do customers join Rewards?
No additional customer setup is required. Any customer who
creates an account on your app or website is automatically enrolled in Rewards
once the program is enabled for your store.
Do customers need to make purchases to earn points?
No. Customers can earn points through both purchases and
non-purchase challenges such as account sign-up, profile completion, or writing
product reviews. These challenges are designed to drive engagement and
encourage repeat usage of your digital storefront.
How many points do customers earn from purchases?
Customers earn 10 points for every $1 spent on completed
in-app or online orders placed through your app or website.
When are purchase-based points awarded?
Points are credited only after an order is completed. For
pickup orders, this occurs after the order is marked picked up. For delivery
orders, this occurs after the order is marked delivered. Cancelled orders do
not earn points.
Where do customers see their points and rewards?
Customers can view their points balance, progress toward the
next reward, and available reward credits on the Rewards page within your app
or website.
How are rewards redeemed?
Reward credits are applied during checkout on in-app or
online orders. Rewards cannot be redeemed for in-store purchases and are
intended to drive digital ordering volume. When processing orders in your
Webconsole, this is what it looks like when points have been redeemed by a customer:
Do points or rewards expire?
Points expire 12 months after they are earned. Reward
credits expire 45 days after issuance. These expirations help encourage timely
redemption and continued ordering.
How are rewards issued?
For every 15,000 points earned, customers automatically
receive a $5 reward credit. Reward credits must be redeemed in $5 increments.
Can rewards be combined with sales or promotions?
Yes. Reward credits can be applied to any qualifying order
and may be combined with sale pricing or promotions.
Are there minimum order requirements?
The reward amount applied cannot exceed the order subtotal.
There are no additional minimum order value requirements.
What loyalty tiers are available?
Bronze: 0–15,000 points
Silver: 15,001–30,000 points (10% bonus points
on challenges)
Gold: 30,001+ points (20% bonus points on
challenges)
Important store notes
Rewards is fully controlled by your store. Reward credits
redeemed by customers are funded by your store and appear as discounts on
qualifying online and in-app orders.